What is the difference between a logo and a device mark?

In Indian practice the terms are used interchangeably — a device mark is any non-word trademark element: logo, design, monogram, label, or composite. A logo is one type of device mark.

What format does the logo need to be in?

JPEG, maximum 8 cm × 8 cm, minimum 300 dpi. If colour is claimed as a distinctive feature, file in colour and describe the colours in the application; otherwise file in black-and-white for broader protection.

What is Vienna Classification?

An international system under the Vienna Agreement that categorises figurative elements of marks (categories 1–29). The Registry assigns Vienna codes to logos at examination for device-mark search purposes.

Does a logo registration cover the word inside it?

Only if filed as a composite mark with the word claimed. A pure device registration protects the graphic only, not the wordmark — file separately for full protection.

What if I update my logo after registration?

Substantial changes require a fresh TM-A. Minor alterations (e.g. disclaimer of exclusive right to a part) can be done via Form TM-28 under Rule 65 — but the core design must remain.

Can I claim colour as a distinctive feature?

Yes — file a colour logo and add a colour claim. This narrows protection to that specific colour combination; black-and-white filing gives broader protection across all colours.

What is the government fee for logo registration?

Same as TM-A — ₹4,500 per class (individual/startup/SME); ₹9,000 per class (others). No separate logo fee.

Can a logo that copies another's copyright be registered?

No. The Registry will object under s.11(2) (well-known mark) or refuse on public-policy grounds. A copyright assignment from the designer must accompany the application.

Editor's pickStartup · Business Registration

Online Logo Registration in India | Protect Your Visual Identity

Protect your brand's visual identity with expert logo registration services. We handle Vienna Codification and ensure absolute protection for your device marks. Apply now.

Statutory basis: Trade Marks Act 1999, ss. 2(1)(m), 2(1)(zb), 9, 11, 18.

Turnaround

7–14 Days

₹

Starts from

₹2,899

Money-back accuracy

Guaranteed

Total starting from

₹2,899

Professional + estimated government fee

Professional fee₹2,899 starts with

Government fee (est.)₹4,500 / ₹9,000

Turnaround7–14 Days

Money-back accuracy. CA/CS specialist. Tracked client portal.

CONFIRMEDverified 25 Aug 2026

Dedicated specialist

CA-led, named point of contact

Tracked client portal

Real-time status, end-to-end

Money-back accuracy

Refile-free if our error

Flat-fee pricing

No hidden charges, ever

About this service

Online Logo Registration in India | Protect Your Visual Identity is a key regulatory filing administered by DPIIT / Registrar of Trade Marks / IP India.. Filing is executed via TM-A (device mark / composite mark / label variant); TM-48 authorisation. Logo must be uploaded as a JPEG, max 8 cm × 8 cm, with Vienna code classification entered by the Registry at examination. under Trade Marks Act 1999, ss. 2(1)(m), 2(1)(zb), 9, 11, 18; Trade Marks Rules 2017, Rule 11(3) — application for device/composite marks; **Vienna Agreement** (figurative elements classification) — applied to logos at examination.. Our specialist-led team ensures full compliance with statutory documentation, eligibility verification, and expedited government approval.

Eligibility & thresholds

Minimum

Any proprietor of a graphic symbol, design, monogram, composite word+device, label, or stylised element used to identify and distinguish goods/services. Logos that are inherently distinctive OR have acquired distinctiveness through use.

Maximum

Logos that are identical to national flags, emblems of countries/intergovernmental organisations (barred under s.9(2)(d) and the Emblems and Names Act 1950)
logos that are mere ornamentation or common geometric shapes without distinctive character
logos that are deceptive or contrary to public morality (s.9(2)(c)).

Statutory floor

Adherence to governing Act
Transparent statutory fee schedule
Mandatory periodic audit disclosures

What's included

Everything in one transparent fee — no add-ons, no surprises.

Advanced Vienna Codification Expertise

Unlike standard wordmarks, logos must undergo a complex international categorization process known as Vienna Codification. Our legal experts possess deep technical expertise in accurately mapping your logo's figurative elements—such as geometric shapes, celestial bodies, or animals—to the precise Vienna codes. This ensures your logo is comprehensively indexed and shielded against visually similar applications.

Granular Visual Feasibility Search

A standard text search is entirely insufficient for logos. Our pre-filing strategy involves a granular visual search utilizing proprietary AI tools and the official registry databases. We meticulously scan for existing registered logos that share similar structural layouts, color palettes, or thematic elements within your target classes, dramatically reducing the risk of rejection.

Strategic 'Device Mark' Application

We don't just file your logo; we strategically construct the 'Device Mark' application. We advise on the optimal format—whether to file the logo in black-and-white to claim rights over the design in all possible colors, or to claim specific color combinations if they are intrinsic to your brand's distinctiveness.

Dual Protection Strategies

Where appropriate, we provide comprehensive advice on securing dual protection. If your logo constitutes an entirely original artistic work, we guide you on simultaneously securing Copyright Registration alongside your Trademark, providing an impenetrable, multi-layered legal defense for your visual assets.

Proactive Examiner Objection Handling

Logos frequently face objections under Section 11 if the examiner perceives a visual overlap with a prior mark, even if the text differs. Our attorneys are masters at deconstructing these objections. We draft forensic replies that clearly differentiate the structural geometry, overall visual impression, and conceptual underlying themes of your logo from cited conflicting marks.

Continuous Visual Market Surveillance

Protecting a logo requires constant vigilance. We employ advanced image-recognition monitoring services to scan global registries, digital platforms, and e-commerce marketplaces for unauthorized entities utilizing visually similar logos to ride on your established brand equity, enabling immediate enforcement actions.

Government Fee Breakdown

Government charges only — separate from I-Pro's professional fee. All figures verified as of 25 August 2026.

Fee Component	Amount (₹)	Basis / Authority
Online Logo Registration in India Statutory Fee	₹4,500 / ₹9,000	Official government fee schedule (separate from professional fee)Statutory Authority
Total Government Fee	₹4,500 / ₹9,000	(for default assumptions stated below)

Government charges only — separate from I-Pro's professional fee. Verified 25 August 2026.

Required documents

Each list identifies exactly what to provide — and what you do not need to submit. Use the accordions to expand.

›TM-A filed with the device mark option. — TM-A filed with the device mark option.
›Logo image — JPEG, black-and-white or colour, maximum 8 cm × 8 cm, resolution min 300 dpi, file size — Logo image — JPEG, black-and-white or colour, maximum 8 cm × 8 cm, resolution min 300 dpi, file size within portal limits.
›Nice Class specification (12th edition). — Nice Class specification (12th edition).
›Vienna Classification code self-assessed (or assigned by Registry) — category, division, section. — Vienna Classification code self-assessed (or assigned by Registry) — category, division, section.
›TM-48 power of attorney. — TM-48 power of attorney.
›Startup/SME certificate if reduced fee claimed. — Startup/SME certificate if reduced fee claimed.

How it works

Each step is labelled with who performs it — Customer, I-Pro, or the Regulator. Form names are linked to the official portal.

1
Customer⏱ 1 - 3 Days
Step 1: **Customer** provides the logo file (vector + high-res JPEG); **I-Pro** condu...
**Customer** provides the logo file (vector + high-res JPEG); **I-Pro** conducts a device-mark public search on IP India using Vienna codes.
2
I-Pro⏱ 1 - 3 Days
Step 2: **I-Pro** verifies whether the logo includes any third-party copyright work o...
**I-Pro** verifies whether the logo includes any third-party copyright work or trademark.
3
I-Pro⏱ 1 - 3 Days
Step 3: **I-Pro** drafts TM-A with the device mark option, attaches the JPEG, and sel...
**I-Pro** drafts TM-A with the device mark option, attaches the JPEG, and selects the Nice Class.
4
I-Pro⏱ 1 - 3 Days
Step 4: **Customer** signs TM-48; **I-Pro** uploads documents.
**Customer** signs TM-48; **I-Pro** uploads documents.
5
I-Pro⏱ 1 - 3 Days
Step 5: **I-Pro** files TM-A on the IP India portal; pays the fee.
**I-Pro** files TM-A on the IP India portal; pays the fee.
6
I-Pro⏱ 1 - 3 Days
Step 6: **Registrar** examines
**Registrar** examines — applies Vienna classification to the device, runs s.11 search for identical/deceptively similar device marks; report in ~12–24 months (regular).
7
I-Pro⏱ 1 - 3 Days
Step 7: **I-Pro** files TM-O reply within 30 days if objected.
**I-Pro** files TM-O reply within 30 days if objected.
8
I-Pro⏱ 1 - 3 Days
Step 8: **Registrar** publishes in the Trade Marks Journal; 4-month opposition window.
**Registrar** publishes in the Trade Marks Journal; 4-month opposition window.
9
Regulator⏱ 1 - 3 Days
Step 9: If unopposed, registration certificate issued under Rule 71.
If unopposed, registration certificate issued under Rule 71.

Post-registration compliance

What to file next. I-Pro handles these as part of the annual compliance package.

Filing	Form	Deadline
Same as Trademark Registration — ss. 106, Penalty: Same as Trademark Registration — ss. 106,	`18–36 months regular; ~12 months expedited. I-Pro`	Same as Trademark Registration — ss. 106,
Infringement of a registered logo invites civil ac Penalty: Infringement of a registered logo invites civil action under s.135 (damages/account of profits, injunction) and criminal action under s.103 (false application of trademark — up to 3 years imprisonment, ₹2 lakh fine) and s.104 (selling goods with falsely applied mark).	`18–36 months regular; ~12 months expedited. I-Pro`	Infringement of a registered logo invites civil action under s.135 (damages/account of profits, injunction) and criminal action under s.103 (false application of trademark — up to 3 years imprisonment, ₹2 lakh fine) and s.104 (selling goods with falsely applied mark).

Penalties for non-compliance

Statutory penalties under governing regulatory provisions. Avoid non-compliance delays.

Non-compliance	Provision	Penalty
Same as Trademark Registration — ss. 106,	18–36 months regular; ~12 months expedited. I-Pro	Same as Trademark Registration — ss. 106,
Infringement of a registered logo invites civil ac	18–36 months regular; ~12 months expedited. I-Pro	Infringement of a registered logo invites civil action under s.135 (damages/account of profits, injunction) and criminal action under s.103 (false application of trademark — up to 3 years imprisonment, ₹2 lakh fine) and s.104 (selling goods with falsely applied mark).

Common mistakes to avoid

Avoidable filing errors that cause delays or rejection. Each can be resolved before submission.

1
Mismatched applicant legal name or identity details across KYC proofs
Why: Government verification APIs cross-check with UIDAI and MCA databases and automatically flag discrepancies in spelling or dates.
Fix: Our specialists pre-validate your documents against official government databases before portal filing.
2
Submitting outdated utility bills or non-notarized commercial leases
Why: Premises proofs older than 60 days or defective landlord NOCs trigger statutory scrutiny queries and multi-week processing delays.
Fix: We verify recent billing dates and provide pre-formatted, legally vetted landlord NOC and lease formats.
3
Selecting incorrect classification, turnover slab, or statutory activity code
Why: Applications filed under inappropriate classifications attract show-cause notices and potential rejection without statutory fee refund.
Fix: We conduct a statutory scope assessment to align your application with the exact regulatory requirements.

Frequently asked questions

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